Well, hello!

I began my professional career in the best training ground: Agency life. At Muller+Company in Kansas City (now MBB+), I dove right in as a digital art director in the early-ish days of dot-coms. Demanding clients, long hours, and world-class creatives. I was hooked. To this day, the thrill of winning new business, developing those long-term brand partnerships, and seeing the results of our collective hard work on a national stage, keeps me coming back for more.

My love of brand then took me to Hallmark. Over the course of my tenure, I was privileged to work across many different business units. From merchandising, packaging, and print collateral, to retail promotions, digital media, and licensed goods. Hallmark was (and still is) a unique and special place, where I was able to grow for nearly a decade. It’s also one of the reasons why I have such an advanced skill set across a broad variety of disciplines today. 

I pursued the leadership track, and carried those skills to a retail product development company where I led a team of three, but was still at a time in my career where I was both a workhorse and manager. I continued my growth managing a team at RPI, and then transitioned to Boeing where I was really able to hone my leadership skills. As the Senior Creative Director for the Northwest Region, I had creative oversight for an in-house team of 40. From graphic and virtual reality designers, copywriters, videographers, graphic artists, and award-winning photographers, to rendering artists who could give any Hollywood special-effects guru a run for their money, the work my team produced was world-class (and unfortunately, primarily confidential). Along the way, I also spent significant time becoming an expert in employer branding and executive communications. The past few years I've been in consumer goods with PMI/Stanley and MiiR, leading amazing teams of writers, designers, and video/motion experts. 

At this stage in my career, I know what I’m really good at: I can spot talent and understand how to develop people for growth. With a solid design pedigree, I can coach from a place of experience and get hands-on when needed. I’ve been there, and done it all, but am always learning. I’m process-driven and can keep creatives on track while helping them stay motivated and engaged. 

Want the low-down on what I'm doing now in consumer branding, and get the dirt from some pretty spectacular people I've worked with? Send an email on my contact page, or connect with me on LinkedIn: www.linkedin.com/in/katrinaosborne/  Thanks for stopping by!